Prometheus stole fire from the gods and handed it to mankind. That is the whole idea. Cars that used to belong to a few people in a few zip codes now belong to anyone who wants a weekend in one. Every car in the fleet is chosen on purpose. Not the trim that happened to be available, the trim that is right. The paint or the wrap, the leather, the stitching, the exhaust, the options that make the car feel the way it looks in your head. It is a curated collection of exotic and luxury cars, built around one question, what does this feel like from the driver's seat. Pick the car, tell us where you will be, and it arrives detailed and fueled. Then it is yours for as long as you booked it.