Exotic Car Rental in Rodeo Drive

Exotic car rental on Rodeo Drive is about the 3 blocks between Wilshire and Santa Monica Boulevard, and about what sits at the curb while you are inside. Luxury car rental for Rodeo Drive is the rare case where the parked car matters more than the driven one, because the street is a stage and the cars are part of the set.

Visitors describe exotics parading past the flagships as the reason to walk the street, not a side effect of it. The sidewalk has its own Walk of Style honoring fashion and entertainment names, the way the boulevard a few miles east honors actors. This is a thick place but a narrow one. Its whole meaning is retail and arrival, with none of the mythology that Malibu or Hollywood carry.

Delivery on Rodeo Drive

Rodeo is a walking street, so the arrival moment is the curb or the valet at one of the hotels at its south end. We hand over at the Beverly Wilshire and the Peninsula, both a short walk from Two Rodeo, or at a Beverly Hills address if you are staying nearby. The delivery fee is $150. The drive itself is Rodeo Drive north from Wilshire, at walking pace, top down, and then a loop back along Santa Monica Boulevard. Nobody comes here to go fast, and the street is short enough that going fast would be over in 40 seconds anyway.

Where to Take It

Two Rodeo, the cobblestone mews at the Wilshire end, with the Cartier and Bulgari flagships close by. The Louis Vuitton store designed by Frank Gehry a block up. Lunch inside a Dior flagship, which is a sentence that only makes sense on this street. A creator shooting a fashion set uses the same 3 blocks for the same reason a tourist does, because the backdrop is instantly legible from anywhere in the world. Then back onto Wilshire toward the Beverly Hills Hotel, or east to Sunset for the evening.

Which Cars Suit Rodeo Drive

Color wins here. A Lamborghini Huracan in green or orange photographs against the storefronts in a way nothing dark can. A Ferrari convertible with the top down at the Two Rodeo curb is the most photographed car on the street on any given afternoon. A Rolls Royce Dawn or a Bentley works for the shopper who wants the valet at the Beverly Wilshire to open the door and say nothing. For the Rolls Royce, chauffeur service is available on request, so the bags go in the back and you never look for a space.