

Exotic car rental for Coachella means a car delivered to the villa or the hotel you are using as a base around the Empire Polo Club in Indio, for the 2 Coachella weekends and the Stagecoach weekend that follow in April. The valley has been composing this photograph for 80 years and the festival is only the newest version of it, so the car is not transport to the grounds, it is the part of the weekend that happens between the sets.
A word on geography first. The festival grounds are at the Empire Polo Club, a 1,000-acre former polo venue in the city of Indio, about 22 miles southeast of Palm Springs, and not in the small farming town of Coachella that lent the event its name. Delivery to the Indio and Thermal area is a flat $300 and free on rentals of 7 days or more, and in April that is where we hand over most, at rental villas in the neighborhoods around the grounds, at the hotels along Highway 111, and at the estates out toward Thermal that get rented for the weekend. The caveat is the calendar. Festival weekends book out early, the cars as well as the houses, and convertibles go first by a wide margin, so the notice you give us is the notice April demands. The road that belongs to this place is Highway 111 through Indio, the working spine of the valley, which is the way in to the grounds and the way out to dinner when the last set ends.
The festival runs Friday to Sunday and the car earns its keep in the daylight hours before the gates. Box Canyon Road is 20 minutes southeast, an 8-mile cut through rock strata twisted by the San Andreas Fault, and it is empty on a festival morning because everyone else is asleep. Keep going and the Salton Sea is 15 miles further, with Salvation Mountain painted onto the hillside at its southern end, the strangest and most sincere thing in the valley and a natural detour for the crowd that came for the art. El Paseo in Palm Desert is 20 minutes west for a lunch that is not on the grounds. Joshua Tree is a longer run north through Box Canyon, realistic on the Monday after when the desert goes quiet. And at night, Highway 111 back to the villa with the roof down and the temperature finally right is the drive people come back for.
This is the one weekend a year when the image lean is the honest lean. A Lamborghini Huracan with the top down is the car of the polo grounds, low and wide against the mountains and the palm rows, and it is the first thing to sell out. A Ferrari or a McLaren does the same job with a different silhouette. For the group, a G-Wagon or an Escalade brings the whole house up from Los Angeles, 5 people, coolers and the shade tent, and a Range Rover is the quieter version. Convertibles are the point in April, when the mornings are cool and the evenings are the reason the season exists. One honest note on dust and heat. The grounds and the parking fields are dirt, so a supercar stays at the villa while a shuttle or the SUV goes to the gate, and the exotic comes out for the road, the dinner and the photograph. That is luxury car rental for Coachella that survives contact with the actual weekend.
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